July 2014 – Barnes & Noble
In February, we took a snapshot of 5,000 genre e-books on the Nook store to compare with our Amazon reports. It’s been nearly half a year, so we thought it was time to go back for another look.
The first chart is a simple count of the number of titles on the major genre bestseller lists, broken out by publisher. For each of the four sets of charts, the current snapshot is followed by what we saw back in February:
Not much change in the count of titles on the lists. But look at estimated daily unit sales by publisher:
This effectively captures the average ranking of the ebooks on these bestseller lists. Note the increase for indies and the decrease for nearly every other publisher.
Knowing the sale price, we can estimate daily gross earnings by publisher:
Again, note the changes. Finally, knowing industry royalty rates, we get daily author earnings by publisher:
One thing of note with the last three sets of charts is that Hachette titles have suffered on the Nook store over the past five months. It’s possible the ongoing negotiations between Amazon and Hachette are impacting their sales on other digital retail outlets. More striking, though, is the market share gained by indie authors. If you scrolled through Nook’s genre bestseller lists, and tallied each book and how it was published, you would find that over half are now self-published.
While Nook’s e-book market share is much smaller than Amazon’s overall, it is just as indie-friendly as the Kindle store. And the daily royalty share going to indies is nearly twice as large as the share going to Penguin Random House authors. In fact, indies seem to be on their way to overtaking the Big 5 combined, just as they have on Amazon.
As always, our data has been anonymized and is available below.